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Sunday, April 17, 2005

Coming Soon:
Cool Waves, on South University
American Apparel, Liberty Street (between State and Division)

The Michigan Business Review brings news this week of two new clothing stores. Unlike Poshh., neither will be bringing its own punctuation. American Apparel seems to be the equivalent of fair-trade clothing, the website boasts that it is made in downtown L.A., is sweatshop free, and is brand free. This is starting to sound like the Emperor's New Clothes.
As for Cool Waves, it is a local-to-Michigan chain started in Traverse City and its claim to fame is that it'll only stock "6 to 12" of any given item. If I had septuplets, I'd definitely shop there and dress them all alike.